The Reason Wine

The Reason Wine is a digital educational project to educate everyday wine lovers with an easy and light approach. With this project, I earned the “Best Food and Beverage Ambassador Content Creator” award at the Italy Ambassador Awards in November 2023.

Client Name

My Roles

Project Duration

Client Name

Project Duration

My Roles

Information about the Company

The Reason Wine is my personal project, designed to make wine more approachable through creative and engaging content. It educates consumers with a light touch, fostering interaction and curiosity.


For The Reason Wine, I developed a social media strategy for Instagram, Facebook, TikTok and Pinterest, including:


  • development of brand identity (concept, name, logo, target, value proposition, mission)
  • study of competitors
  • SWOT analysis 
  • development of editorial plan and calendar
  • creation, editing and publishing/planning content 
  • copywriting and SEO
  • create social media accounts design
  • analysis of profile and KPIs
  • analysis of monthly reports


Role: Founder, social media manager, content creator.


Software & Tools:

  • Canva,
  • Meta Business Suite,
  • Trello,
  • Excel,
  • InShot,
  • CapCut,
  • Movavi video editor,
  • WordPress,
  • SEMrush,
  • Google Trends,
  • Keyword Planner,
  • Answer the public,
  • Google Docs


Wine history – Phylloxera


What are Supertuscan wines?


A real wine fountain!


How to recognise wine faults 


3 tips to know if an old wine has value


5 eccentric wine Guinness World Records


Ligurian wines to pair with Sanremo Festival


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