Bacco Minore

Wine e-commerce and magazine focused on rare Italian grape varieties and small producers.

Client Name

My Roles

Project Duration

Client Name

Project Duration

My Roles

Information about the Company

Bacco Minore is a wine-commerce platform that helps people to choose the best wine that suits their tastes and needs thanks to the personalised advice of expert sommeliers. It focuses on rare Italian grape varieties and small producers.

 

For Bacco Minore, I worked on several aspects of the project, producing a series of blog articles, infographics and copy and supporting the back-end activities of the website with a focus on the following:

 

  • SEO to maximise reach
  • research of keywords
  • a clear and attractive copy with a distinct tone of voice for blogs, website and newsletter
  • editing and formatting
  • configure the website and create content with WordPress 
  • create infographics 
  • social media marketing consult

 

Role: Copywriter, wine writer, graphic designer, social media manager consultant

 

Software & Tools:

  • WordPress,
  • SEMrush,
  • Google Trends,
  • Keyword Planner,
  • Answer the public,
  • Google Docs,
  • Canva
  • Not Just Analytics
  • Google Analytics
  • Da Vinci Resolve
  • CapCut

 

Blogs:

  1. Cos’è un vitigno autoctono?
  2. Le Donne del vino e i Vignaioli Indipendenti
  3. Cosa significa spumante metodo classico?
  4. Cosa significa vino rosato leggero?
  5. Cosa significa vino rosso leggero?
  6. Cosa significa vino rosso mediamente strutturato?
  7. Cosa significa vino rosso strutturato?
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